Rodeo RivieraRodeo Riviera

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New Arrivals

Coasters Short in SurrenderCoasters Short in Surrender
Coasters Short in Surrender Sale price$99.00
Eastcoast Flare Madame Braid in Bowery VintageEastcoast Flare Madame Braid in Bowery Vintage
Eastcoast Flare Madame Braid in Bowery Vintage Sale price$189.00
Meg Straight Jean in SurrenderMeg Straight Jean in Surrender
Meg Straight Jean in Surrender Sale price$159.00
Midtown Bootcut in SurrenderMidtown Bootcut in Surrender
Midtown Bootcut in Surrender Sale price$159.00
Eastcoast Flare in Vintage WhiteEastcoast Flare in Vintage White
Eastcoast Flare in Vintage White Sale price$159.00
Bronx SnapBack
Bronx SnapBack Sale price$38.00
Wingspan Camo/Woodland
Wingspan Camo/Woodland Sale price$38.00
Bradley Trucker SnapbackBradley Trucker Snapback
Bradley Trucker Snapback Sale price$38.00
Good Boy Hat
Good Boy Hat Sale price$38.00
Keep It Country Hat red/cream
Keep It Country Hat red/cream Sale price$38.00
The Herd Hat -Cream
The Herd Hat -Cream Sale price$38.00
Los Rios Twill Hat
Los Rios Twill Hat Sale price$38.00
Branded Snap BackBranded Snap Back
Branded Snap Back Sale price$38.00
Color
Uncle Bill Camo Cream
Uncle Bill Camo Cream Sale price$38.00
Drifting the West TeeDrifting the West Tee
Drifting the West Tee Sale price$36.00
High Noon TeeHigh Noon Tee
High Noon Tee Sale price$36.00
Green Head TeeGreen Head Tee
Green Head Tee Sale price$36.00

Visit Us

Stop by either of our store locations to shop the latest new arrivals in person — including our custom hat bar.

Santa Barbara Location : 122 Gray Ave Santa Barbara

Santa Ynez Location: 1104 Edison St Santa Ynez

SHOP OUR INSTAGRAM @rodeoriviera

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