About the Founder
Haley Chapman was raised in Santa Barbara, California, where her coastal upbringing and passion for dance shaped her creative spirit. Days spent dancing at the studio, afternoons at the beach, and weekends visiting her grandparents in the country town of Santa Ynez meant Haley was constantly inspired by a unique mix of beachy ease and rustic charm.
As a teenager, Haley’s mother encouraged her to follow her passions and supported her dream of opening her first boutique in Santa Barbara in 2020. Haley quickly turned her vision into reality, creating a storefront that blended simple chic style and authenticity.
Today, Haley has stayed true to her California roots. Combining her love of coastal fashion with a country inspired aesthetic, she opened her store Rodeo Riviera named after Santa Barbara which is known as "The American Riviera" with a country twist. She now calls Santa Ynez home again, happily surrounded by her cats and continually inspired by the coastal country lifestyle she has always loved.